Learn the why behind your spending behaviour with self-paced video lessons and homework tasks.

Stay focused and motivated with the private podcast feed.

Experiment with wearing things you already own in the daily photo challenge.

Be part of a Facebook community with other people taking part in the Project.

Stay accountable with high-contact community discussions and a live opening and closing ceremony.

Is this you?

• You have a wardrobe full of clothing but still feel like you have nothing to wear
• You often buy clothing thinking that it’ll mean you’re ‘done’, but somehow you never are
• Your default setting for an event or occasion is to buy something new
• You often see outfits on other people and buy things to replicate them
• You buy things with great expectations of how much they’ll improve your life, only to feel deflated later
• You get a rush of excitement when buying new clothing that wears off far too quickly
• You browse online when you’re bored and end up adding to cart, then regretting it later
• You feel like you’re missing out if you see something you want and don’t buy it
• You want to free up money for a goal or just to take more control of your spending
• You want to break the cycle of consumption and reduce your cognitive dissonance around fashion
• You want to stop feeling like you have to buy new clothing to get that giddy feeling

Imagine if you could:

• circuit break those cycles that keep you searching for outfits
• replicate the joy you get from buying new things with the wardrobe you already have
• understand how to buy better and buy right, to reduce purchase regrets
• learn how to see things you want and walk away
• get more bang for your buck when you do buy clothing
• have an album of outfits you love that are in your existing wardrobe
• discover the potential of what you’ve already got
• save money without missing out on the joy of fashion

Dates

Project dates: 1st March – 12th April 2026

Opening ceremony: 1st March via Zoom, 6pm Syd/Mel time

Recording provided if you can’t make it live.

Closing ceremony: 12th April via Zoom, 6pm Syd/Mel time

Recording provided if you can’t make it live.

Inclusions:

• 6 weeks of community support inside the Project Facebook group
• Stylist-led modules with live Q&A and in-group support during Styling Week
• Ongoing group conversation and accountability
• Prompts and challenges to push your creativity to the max
• Daily outfit thread inside the group to hold you accountable

Project guidelines

• No clothes purchases for 6 weeks (modify if you need to)
• Each week has one key focus, with content delivered via self-paced video modules released weekly
• Create an outfit in your existing wardrobe every day, snap and share with the group on the daily outfit thread.
• Opening/closing ceremonies + masterclasses will be hosted on Zoom
• All events will be recorded and provided for replay

FAQs

How does the Project work exactly?

The challenge itself consists of committing to pausing your clothing spending for the duration of the 6 week Project, and taking a daily outfit photo each day (or as often as you can!). Alongside this, you’ll work through a different aspect of your relationship with clothing and spending each week with content on the exclusive Project-only podcast, and live or recorded masterclasses.

We move through the Project together in the Facebook group, which will have daily outfit threads, discussion threads about the weekly theme and content, and all links to events, replays, etc.

What if I don’t have Facebook?

I have gone round and round in circles over alternatives to Facebook Groups, but there’s really just nothing that’s as simple or accessible to everyone. If you don’t have a Facebook account, consider signing up for one just for the challenge and deleting it afterwards.

What if I slip up and buy clothes during the Project?

Hey, it happens. No judgement. If you join the challenge and slip up, you’re still welcome here. In fact, it’ll be a great environment in which to unpack what happened, why it happened, and how to prevent it happening in the future. We welcome you to share your slip ups or struggles throughout the challenge, and if you’d like help to work through it, we’d love to support you. This challenge isn’t about getting a gold star or crawling to the end with a clean sheet. It’s about learning the absolute most we can about our clothing consumption, learning techniques to take forward, and finding joy in the things we already own.

I want to join but I feel like I can’t commit to not buying.

If you’re keen to join the challenge but feel held back by the fact that you know you’re not done buying clothes forever, don’t stress. My question to you would be: why not commit to the challenge, learn a bunch of stuff about your style, your habits, and what you like, and then use that information to buy better in the future? The challenge isn’t just about stopping buying clothing – it’s about learning how to buy better and more sustainably in future. Equally though, if you’re not ready right now, that’s okay. The fact you’re interested is a big step, and you should be proud of that. You can join us next time!

How much time do I need to put into participating?

It’s really a ‘take what you need’ type of situation, but as with many things, the more you put in, the more you’ll get back.

Opening/Closing ceremonies are around 1 hour each. Self-paced video modules and homework tasks can be completed in 1-2 hours per week depending on how in-depth you want to go. Discussion and sharing of outfits in the Facebook group is encouraged and takes just a few minutes a day. Many past challengers say this is their favourite part of the Project!