31 days, no (or low) clothing spending, daily outfit photo challenge, support from a stylist, group accountability, and endless learnings.

Hit pause on your clothing consumption, learn the why behind your spending behaviour, and build up a bank of joyful outfits you already own.

Is this you?

  • You have a wardrobe full of clothing but still feel like you have nothing to wear
  • You often buy clothing thinking that it’ll mean you’re ‘done’, but somehow you never are
  • Your default setting for an event or occasion is to buy something new
  • You often see outfits on other people and buy things to replicate them
  • You buy things with great expectations of how much they’ll improve your life, only to feel deflated later
  • You get a rush of excitement when buying new clothing that wears off far too quickly
  • You browse online when you’re bored and end up adding to cart, then regretting it later
  • You feel like you’re missing out if you see something you want and don’t buy it
  • You want to free up money for a goal or just to take more control of your spending
  • You want to break the cycle of consumption and reduce your cognitive dissonance around fashion
  • You want to stop feeling like you have to buy new clothing to get that giddy feeling

Join the challenge and circuit break your clothing consumption, learn about your spending habits, and rediscover joy in the things you already own by putting together a new outfit every day.

Imagine if you could:

  • circuit break those cycles that keep you searching for outfits
  • replicate the joy you get from buying new things with the wardrobe you already have
  • understand how to buy better and buy right, to reduce purchase regrets
  • learn how to see things you want and walk away
  • get more bang for your buck when you do buy clothing
  • have an album of outfits you love that are in your existing wardrobe
  • discover the potential of what you’ve already got
  • save money without missing out on the joy of fashion

Learn from slow fashion stylist, Jenna Flood from Ironic Minimalist, about how to maximise your wardrobe and slow down your hunger for new. Jenna will be hosting a Zoom masterclass on styling your existing wardrobe and hosting two Q&As throughout the month in the Facebook group.

What’s included in the challenge:

Opening and closing ceremony to set you up for the month and consolidate your learnings at the end

Daily reflections template to help you keep track of your triggers and challenges

Facebook group support for community, conversations, and exercises throughout the month

Mid-month styling masterclass with Jenna Flood

2 x stylist Q&As in the Facebook group

Motivation, accountability and encouragement from me, Jenna and others in the challenge

For the price of one fast fashion item, you can develop a new perspective on your wardrobe and reclaim your purchase decisions.

You’ll finish the challenge with a bank of outfits created with things you already own and a fresh perspective on your clothing spending and consumption.

The details


Challenge dates: 1 – 31 May 2023

Opening ceremony: Sunday 30 April at 8pm AEST

AWST: 6pm | GMT: 11am | Recording provided if you can’t make it live.

Closing ceremony: Wednesday 31st May at 8pm AEST

AWST: 6pm | GMT: 11am | Recording provided if you can’t make it live.


  • Virtual styling masterclass with Jenna
  • 2 x stylist Q&As in the group
  • Ongoing group conversation and accountability
  • Financial behaviour exercises and reflections from me
  • Template to compile your learnings and reflections

Challenge guidelines

  • No buy/low buy clothing for the month of May
  • Create an outfit in your existing wardrobe every single day
  • Snap a photo of your outfit and add it to an album on your phone
  • Share your photo with the group if you want to!
  • Conversation, exercises, prompts and Q&As will happen in the Facebook group
  • Opening/closing ceremonies + masterclasses will be hosted on Zoom
  • All events will be recorded and provided for replay


How does the challenge work exactly?

The challenge itself consists of committing to pausing your clothing spending for the month of May, and creating an outfit with clothing you already own each day. Ideally, you commit to this fully, but hey, I’m not going to judge you if you need to make it a ‘low buy’, or give yourself a hall pass to buy an outfit for a special occasion. You’ll still benefit from the challenge. Surrounding the challenge itself is a raft of supporting activities, including the opening and closing ceremonies, the mid-month styling masterclass, the stylist Q&As, and a whole bunch of other fun stuff. The ceremonies and masterclasses will happen on Zoom, and everything else will happen in the Facebook group.

What if I don’t have Facebook?

I have gone round and round in circles over alternatives to Facebook Groups, but there’s really just nothing that’s as simple or accessible to everyone. If you don’t have a Facebook account, consider signing up for one just for the challenge and deleting it afterwards. You’re welcome to join without using the Facebook Group, but you’ll be missing out on lots of the stuff we have planned.

What if I slip up and buy clothes during the challenge?

Hey, it happens. No judgement. If you join the challenge and slip up, you’re still welcome here. In fact, it’ll be a great environment in which to unpack what happened, why it happened, and how to prevent it happening in the future. We welcome you to share your slip ups or struggles throughout the challenge, and if you’d like help to work through it, we’d love to support you. This challenge isn’t about getting a gold star or crawling to the end with a clean sheet. It’s about learning the absolute most we can about our clothing consumption, learning techniques to take forward, and finding joy in the things we already own.

I want to join but I feel like I can’t commit to not buying.

If you’re keen to join the challenge but feel held back by the fact that you know you’re not done buying clothes forever, don’t stress. My question to you would be: why not commit to the challenge, learn a bunch of stuff about your style, your habits, and what you like, and then use that information to buy better in the future? The challenge isn’t just about stopping buying clothing – it’s about learning how to buy better and more sustainably in future. Equally though, if you’re not ready right now, that’s okay. The fact you’re interested is a big step, and you should be proud of that.

How much time do I need to put into participating?

It’s really a ‘take what you need’ type of situation, but as with many things, the more you put in, the more you’ll get back.

The opening ceremony, closing ceremony and styling masterclass will all be group video calls on Zoom, of about 60-90 minutes each. Other activities will happen in the Facebook Group, which you can dip in and out of as you need. It’s worth checking in with the Group every day or every couple of days to see what’s happening, join the conversation and get some extra motivation, but you can really play it by ear based on what you need and how you’re feeling.

Other things you’ll need to allocate time to are 1) taking your daily outfit photo. It’s helpful to set aside a time of day you’ll do this. Even if you’re not going anywhere, get into your wardrobe and have a play.  We want to be building up that bank of outfits so we can reach for them again in the future. And 2) keeping track of your thoughts, feelings and learnings. You’ll be provided with a workbook to note down anything that came up each day, so setting aside a few minutes each morning or evening will help you maximise the challenge benefits.