In 2022, The Broke Generation commenced regular quantitative and qualitative research into the financial experience, beliefs and behaviours of people aged 18-40. Ongoing tracking studies are currently running to establish trends in the way millennials and gen z think and feel about their money and the financial landscape around them.
Current research reports available
The Link Between Money and Mental Health Among Millennials
Amidst a global mental health crisis, this research aims to uncover the ways in which poor mental health is putting financial wellbeing further out of reach for young people.
Commonalities in financial behaviours that are influenced by poor mental health
Spending behaviours during bouts of poor mental health
Mental health management expenditure
Attitudes and Behaviours Surrounding Buy Now Pay Later Usage
As Buy Now Pay Later explode in popularity, this study aims to establish what drives people to use the platforms, what they’re using them for, and whether the awareness of their dangers is resulting in a decline in usage.
The primary driver of BNPL usage
Categories BNPL is most commonly used to purchase
Increase/decrease in usage over the past 6 months
Beliefs and behaviours around BNPL as a payment method
Post Pandemic Attitudes Towards Emergency Savings
The Relationship Between Career Satisfaction and Financial Confidence
Why Millennials Spend: The Drivers of Consumption and the Ethics of Modern Advertising