In 2022, The Broke Generation commenced regular quantitative and qualitative research into the financial experience, beliefs and behaviours of people aged 18-40. Ongoing tracking studies are currently running to establish trends in the way millennials and gen z think and feel about their money and the financial landscape around them.
Current research reports available
The Link Between Money and Mental Health Among Millennials
Amidst a global mental health crisis, this research aims to uncover the ways in which poor mental health is putting financial wellbeing further out of reach for young people.
Attitudes and Behaviours Surrounding Buy Now Pay Later Usage
As Buy Now Pay Later explode in popularity, this study aims to establish what drives people to use the platforms, what they’re using them for, and whether the awareness of their dangers is resulting in a decline in usage.