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In this episode I am joined by human behaviour expert and advertising agency founder, Dan Monheit. Dan and I talk through why we do the things we do with money, including why we buy stuff we don’t need, why we fall for marketing messages, and why it’s so difficult to hang onto our money with all the temptations of the modern world. Highlights:- biases we experience every single day that influence our behaviour- the way brands use the idea of ‘ownership’ to get us to want things we never even knew existed- why we struggle so much with delayed gratification- why novelty and hype makes us spend so much more money- how to hack your brain to make better money decisions Where to find Dan: Website: https://danmonheit.com/Bad Decisions Podcast: https://danmonheit.com/home/#bad-decisions Hardhat Agency https://hardhat.com.au/
Where to find me:
Instagram: @the.brokegeneration
Blog: thebrokegeneration.com
Disclaimer: Information contained in this podcast is for entertainment purposes only and should not be considered financial advice, nor used to make a financial or investment decision. Please seek professional advice for information tailored to your own circumstances.
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Episode Transcript
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