About Emma Edwards
Emma Edwards founded The Broke Generation in 2018 as a destination to help millennials feel good about money.
The brand has now evolved to become BROKE MEDIA: a personal finance media company specialising in teaching people to be good with money.
Now an established author, speaker, educator and content creator, Emma is a highly regarded and influential voice in the financial media landscape.
Her debut book, Good With Money, released in Australia in 2024, and has since been translated into five languages and was further acquired for UK publication by Hachette.
As host of The Broke Generation Podcast, she reaches tens of thousands of listeners every month, and stands out in a crowded market as a show that delivers solo-hosted educational deep dives every single week.
Emma has also grown an audience of over 130,000 people on social media by creating content that engages people with their financial habits, mindset and behaviour. She has also partnered with brands like Origin, Everyday Rewards, Logitech, Officeworks and Salvos on values-aligned sponsored content.
Getting on top of your money starts with getting to know yourself
Emma is a Certified Financial Behavior Specialist® and an expert on the psychological and behavioural side of money.
She connects with audiences on a deeper level than just the numbers, instead looking at the reasons why we do the things we do with money. Candidly sharing her own experiences along with knowledge and expertise developed during her graduate studies in Financial Psychology, she engages people with everything that’s going on behind their finances, with the firm belief getting on top of your money starts with getting to know yourself.
Copywriting for financial services businesses
Emma also has a background in copywriting and content marketing. She completed her Honours degree in Marketing in the UK, tackling a research dissertation in consumer psychology. She then went on to become a commercial copywriter both agency side and brand side, before launching Porridge Communications as a sub-brand of Broke Media, where she creates copy and content for financial services business.