Meet Emma
Emma Edwards founded The Broke Generation in 2018 as a destination to help millennials feel good about money. Since then, she has built a loyal following of over fifty thousand on social media, engaged thousands of weekly listeners through The Broke Generation Podcast, and hits inboxes weekly with The Glue Newsletter. Emma also runs workshops and programs to help people change their financial behaviour by improving their relationship with money.
Emma is a Certified Financial Behavior Specialist® and an expert on the psychological and behavioural side of money. She connects with audiences on a deeper level than just number crunching and investment returns, instead looking at the reasons why we do the things we do with money. Candidly sharing her own experiences along with knowledge and expertise developed during her graduate studies in Financial Psychology, she engages people with everything that’s going on behind their finances, with the firm belief getting on top of your money starts with getting to know yourself.

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Every Monday for over two years, The Glue newsletter has hit thousands of inboxes around the world. Each issue gives readers something to think about for the week ahead, gently shifting perspectives on money, life and career and empowering readers to better understand themselves, their beliefs and their behaviours.
The Podcasts

The Broke Generation Podcast
Launched in July 2021, The Broke Generation podcast had almost 200,000 downloads in its first year and continues to grow in popularity. As Australia’s own finance podcast dedicated solely to the behavioural aspect of money, the show discusses the millennial money experience in a way that focuses on long term change from within.
Broke Business
Podcast
Broke Business is the money podcast for business owners, brought to you by The Broke Generation. It was born out of my own experience dealing with the unique financial realities of self-employment. Being in business completely transforms your relationship with money, and presents new opportunities and challenges along the way.

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Uncover your financial values
Subscribe to my weekly newsletter and get a free copy of my Financial Values Workbook, designed to help you untangle your financial values and start managing your money in alignment with what matters most to you.