Emma Edwards founded The Broke Generation in 2018 as a destination to help millennials feel good about money. Since then, she has built a loyal following of over fifty thousand on social media, engaged thousands of weekly listeners through The Broke Generation Podcast, and hits inboxes weekly with The Glue Newsletter.
Emma is an expert on the psychological and behavioural side of money, and aims to connect with her audience on a deeper level than just number crunching and investment returns. Candidly sharing her own experiences along with knowledge and expertise developed during her graduate studies in Financial Psychology, she engages people with everything that’s going on behind their finances, with the firm belief getting on top of your money starts with getting to know yourself.
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Every Monday for over two years, The Glue newsletter has hit thousands of inboxes around the world. Each issue gives readers something to think about for the week ahead, gently shifting perspectives on money, life and career and empowering readers to better understand themselves, their beliefs and their behaviours.
Launched in July 2021, The Broke Generation podcast had almost 200,000 downloads in its first year and continues to grow in popularity. As Australia’s own finance podcast dedicated solely to the behavioural aspect of money, the show discusses the millennial money experience in a way that focuses on long term change from within.
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